Retro Future

The 1960s stand as a cultural touchstone, marked by impactful public protests and social change. In parallel, it seems Generation Z is poised for a comparable surge in the pursuit of justice, amplified by the power of the internet. The Black Lives Matter protest during the summer of 2020, facilitated by online connectivity, emerged as the largest protest in history. Against this and noting a resurgence of interest in 60s detailing, the research embarked on an exploration of how individuals from the 1960s envisioned the future seamlessly with contemporary lifestyles. Collaborating with the brand Bimba-Y-Lola, we married the simplicity of 60s silhouettes with the trend of singular shapes in their designs, resulting in a concept "Retro Future."


The culminating photoshoot integrates nostalgic prints into the backdrop, placing the dress at the forefront of the visual narrative. Styled with contemporary jewelry artfully stacked on fingers and wrists, the model strikes poses beside a dollhouse—an evocative symbol that connects the notion of being nurtured in the 60s and the passing of generations. Much like the enduring allure of dollhouses throughout history, this photoshoot captures the essence of "Retro Future" by melding the timeless with the contemporary, creating a visual narrative that resonates across eras.