Cyberpunk

Introducing this concept born from the fusion of the upcoming trend of tech-wear in Korean fashion in particular, in collaboration with CP Company. This collection seamlessly marries CP Company's iconic utilitarian aesthetic with harmonious nods to the neon's you see at night walking through cities like Seoul. Digging deeper with the objective of  South Korea's influence, it felt appropriate to research words that reflect the sub-trend of Cyberpunk and translate it into Korean; having writing on tags that add a pop of colour in an aesthetic predominantly black. Each piece reflects a balance between form and function, creating garments that transcend mere clothing and become expressions of individuality. 


Grounded in the roots of the punk aesthetic, Cyberpunk inherits a grungy essence. Considering this gritty backdrop, the photoshoot strategically places the model amidst overgrown, weathered building walls, invoking the raw and gritty spirit of resistance. Further enhancing the grunge element, the presence of a bathtub in the garden introduces a juxtaposition of abandonment in the midst of nature, accentuating the man-made product's disheveled allure.